Best Practices for Progressive Candidates in Rural and Small Town America

Sage Lawrence, Researcher

Register below for the free Rural Urban Bridge briefing: The Rural Campaigns Guidebook April 5th at 2:-3:30 pm CDT.

Sage Lawrence helped Senator John Fetterman increase support in rural areas by 2.4% from Biden’s 2020 numbers. He will be presenting on his recent report: The Rural Campaigns Guidebook- Best Practices for Progressive Candidates Running in Rural and Small-Town America, based on the findings from over 60 interviews conducted for his Master’s thesis. Focusing on what is unique about running for office as a progressive candidate in a rural district, he will unpack: 1) where effective strategies in rural areas differ from traditional campaigns, and 2) how candidates can craft a unique brand and a winning message in their district.

Lawrence got his start working on campaigns in the community where he grew up in eastern Washington and has worked as an organizer and campaign manager in rural areas for the past 6 years. Most recently he served as the Western PA Regional Organizing Director for the Pennsylvania Democrats where he helped Senator John Fetterman increase support in rural areas by 2.4% from Biden’s 2020 numbers.

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