The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market by Naomi Oreskes and Erik M. Conway is a keeper. It was written in the context of a number of contemporary books that outline the role of market fundamentalism in our society. The authors present a convincing case that U.S. Government is smaller than many other industrialized nations and could be better used than it is. The reason our government is not better used is that on the spectrum of free markets to government control, a small group of people have perpetuated the myth that the free market can solve all of our ills and government is too intrusive. They intentionally retard social progress. The book is not a quick read, yet it is vitally engaging throughout.

If you are familiar with the work of Jane Mayer, Nancy MacLean, Anne Nelson, Anne Case, Angus Deaton, Matthew Josephson, and Dahlia Lithwick I recommend reading The Big Myth.

Having married just after Ronald Reagan was sworn into office, I lived through much of the second half of the book. The history Oreskes and Conway wrote is illuminating. What I suspected, and the authors confirmed, was that market fundamentalists found a way to use popular culture to indoctrinate the population in basic tenants of their beliefs. Whether it was the collaboration between Laura Ingalls Wilder and her daughter Rose Wilder Lane in the Little House books, Ayn Rand’s work in Hollywood censorship, Ronald Reagan’s work for General Electric, or Milton Friedman’s numerous and widely read opinions, op-eds and columns, there was an intentional effort to add a layer of conservative ideology to mass culture. Call it what it is: propaganda.

The book made me reflect on how my basic views toward life in society were influenced without me knowing it.

My self-view is one of self-reliance. I stand on my own two feet and endure whatever challenges come my way, hopefully successfully navigating them. I wrote something similar to this many times over 50 years of writing. After reading The Big Myth, I realize this mental attitude may have been a form of indoctrination by active, libertarian agency that found its way into literature, movies, and television programs to which I was exposed from an early age. While self reliance is not bad, that it became part of my mental outlook through indoctrination is not good.

I am not freaking out! The disturbing part of libertarian propaganda about market fundamentalism is the absence of any alternative response. In fact, conservatives constantly accuse liberals of brainwashing children in public schools, to the extent the Iowa Legislature passed a significant private school voucher law to address their fears. Why aren’t liberals in the game? They, like me, likely didn’t understand how deep the propaganda went. There have been few comprehensive stories written about what libertarian radicals have been doing for a hundred years. Oreskes and Conway remedied that.

Pick up a copy at your independent bookstore or, if they have it, from your public library. The Big Myth is essential reading as Republican extremists work to undo American democracy with the backing of large-sized business interests. We can do better than that.