Opting Out Of Black Friday

jim hightowerOur household has been an REI member for years. Our idea of a good time is a road trip to Madison to visit the huge, amazing REI store where they have everything you could possibly need for any outdoor adventure. Bikes, canoes, skis, tents, gear, clothing, even outdoor accessories for your dog. Iowa now has an REI store that recently opened in Des Moines. Check it out. But not today!

Stop Shopping, Start Living

REI is doing its part to preserve the spirit of Thanksgiving.

By Jim Hightower

“Enough!” says REI.

REI, the national purveyor of outdoor gear and sporting goods, says it will no longer participate in the shopping spectacle known as “Black Friday.” This ritual of non-stop door-buster sales now overwhelms Thanksgiving.

The national retail co-op with 143 stores and $2.2 billion a year in sales is raising the ethical bar by boycotting Black Friday. Instead of shopping on the Thursday and Friday of Thanksgiving weekend, REI is urging its workers and customers to break out — literally.

Take a walk with family and friends, enjoy a bike ride, visit a public park, and otherwise get outside the soul-suffocating syndrome of constant consumerism.

What a concept: Don’t shop — live. Connect with people, nature, the spirits…and yourself. For more information, go to REI’s special website:  http://www.optoutside.rei.com/

This holiday is meant to be a calm, family-oriented time to get away from all the hubbub of life and reflect on our blessings. Yet in recent years, such national chains as Macy’s and Wal-Mart have led a corporate assault on Thanksgiving with a buy-buy-buy blitz of consumer come-ons.

“Rush to the mall,” shout the barrage of Black Friday ads — enticing us to reduce our values to shallow monetary value — i.e., discounted stuff. They’ve turned this contemplative day of thanks into a weekend of worshipping mammon.

OtherWords columnist Jim Hightower is a radio commentator, writer, and public speaker. He’s also the editor of the populist newsletter, The Hightower Lowdown, and a member of the Public Citizen board. OtherWords.org.

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