We won’t repost Rush’s most recent disgusting comments, but if you’re sick of it, contact your local radio station. In Iowa Limbaugh is on the air on KCPS Burlington, WMT Cedar Rapids, WOC Quad Cities, WHO Des Moines, WDBQ Dubuque, KILR Estherville, Mason City KGLO-AM, Sheldon KIWA*, Sioux City KSCJ, Waterloo KXEL
[*Sheldon KIWA has a link to their advertisers on their website]
Dave Bradley found some advice below from a blog commenter who describes himself as a retired radio group VP. Dave adds that Clear Channel owns most of the stations he is on and he (Limbaugh) is part of the Premiere Radio group which is also owned by Clear Channel so the chances of him being removed even locally are probably not good because they really do not care about local. But we should try because a couple of stations have already dropped him and advertisers are abandoning him daily.
I have seen numerous petitions on the web calling on people to contact El Rushbo’s advertisers to cancel their schedules and hit him and Premire (Clear Channel) where it hurts and that’s in the wallet. As a retired radio group VP with years of station management on my resume, here is a better suggestion. Go after the local advertisers on his show. There are very few local advertising availabilities on Rush’s show and they sell at a premium. Monitor the Rush station, make a list of the local advertisers and do the following:
1. Call the advertiser, be polite.
2. Write a letter to the advertiser, be polite.
3. Copy the station and the FCC with the advertiser letter.
4. Politely call the General Manager of the station,tell the GM what you are doing and why, tell them you have contacted the advertiser and copied the FCC.
5. If the local advertiser uses an agency, contact the agency, as well.Just ask the local business, if they use an agency.
It won’t take many letters and phone calls to get their attention and remind the station that the letters need to be placed in the station’s public file. (the public file is an FCC requirement)
Local stations don’t get many local avails in Rush’s show and many pay a huge fee to Premire to run the show.If they start losing business because of that asshole, they will raise hell with Premire.
If KFI in LA got a hundred letters with follow up phone calls it would get their attention very quickly. The key is to put on the pressure through the local advertisers.
Someone would have to listen to get a list of local advertisers for that show. There will probably not be many as that is the way the contract for the show is set up.
Links to BFIA’s past posts and other media reform resources
Who owns your local radio station?
Radio Stations in Iowa
Iowa Broadcasters Association
The Public and Broadcasting: How to Get the Most Service from Your Local Station
Iowa’s Talk Radio Landscape
The Structural Imbalance of Political Talk Radio
Study: Localism Key to Correcting Conservative Talk Radio Imbalance
Is Conservative Talk Being Rammed Down Iowans’ Throats?
Pew Research on Health Care Reform Validates Need for Media Reform
Grassley letter to FCC Chairman Julius Genachowski on the Fairness Doctrine
Prometheus Radio Project
Dave Bradley’s writings on the history of the stolen media:
Iowa in the Age of Consolidated Media
Getting Our Message Out: Fighting Fire with FM (and Net Neutrality)
The Great Surprise – The Telecommunications Act of 1996
The Plane Facts About Media: What I Learned While in Flight
A Brief History of Media Consolidation
Observations on the Media in Iowa